Why We're Named Red Tail Craft

I spent a good amount of time trying to come up with a name for the company. I wanted it to be simple, unique, and have a personal connection. During the Holiday season in 2022 while visiting my parents, my Mom brought out two plastic storage totes. One for me. One for my sister. Each tote was filled with old photos taken over the years from shortly before either of us were born to the present. As I sorted through the bin I came across an old postcard from my Grandparents. Every year for as long as I could remember, my Gram would send a postcard or two to all of the grandkids. Each card she’d send out had either a photo she had taken or some hand drawn art and they were different for each of us. This one in particular stuck out to me. The front featured a picture she had taken of a red tailed hawk perched on a white fence surveying a field. Typical hawk behavior. I wouldn’t call myself a “birder” but I’ve always admired the red tailed hawk. I turned the card over to see the note she had written. “Sending good energy for all your new flights.” The card was dated ten years prior but I found the message and sentiment and timing to be quite fitting as I was starting this new chapter in my life.

She and I were close. She would share her wisdom and perspective which I valued greatly. The last time I saw her was in the springtime. We sat on a bench outside her place exchanging words as we enjoyed the sun and the breeze while watching various birds coming and going over a large patch of wildflowers lining the edge of a small creek. As I recalled this memory along with others of time spent with her, I knew I had finally found the company name I’d been looking for.